14 years sharing the good times

What we’ve learned from selecting products that tell stories

Fourteen years ago, we started with a simple idea: sharing the good stuff.

Not the cheapest.
Not the flashiest.
Not the loudest.

The truly good stuff.

And in the gourmet world, “good” isn’t a label. It’s a process. It’s time. It’s judgement. It’s respect for origin.

Over the years, we’ve learned something essential: you don’t just choose an artisanal product—you understand it.

Not all Cantabrian anchovies are the same (and they never were)

Cantabrian anchovies aren’t just cured fish. They’re culture.

Bocarte caught in spring, during the fishing season, has a different natural fat content. That fat allows for a balanced maturation in salt. It’s not just about salting and packing. It’s about waiting.

A great anchovy needs:

• Raw material at its optimal point.
• A patient curing process.
• Hand-filleting.
• Careful selection of size and texture.
• Quality olive oil that complements, not overpowers.

When someone tastes a truly well-made anchovy, they understand that price isn’t the important detail. The time invested is.

Cheese isn’t manufactured—it’s affinaged

An artisanal cheese doesn’t end when it leaves the mould. That’s where it begins.

The affineur controls humidity, temperature and evolution. A well-made cheese isn’t fast. It’s a long-term decision.

At AnchoasDeluxe, we choose cheeses that:

• Come from genuinely high-quality milk.
• Respect ageing times.
• Keep a strong sense of place.
• Don’t sacrifice character for uniformity.

Authentic flavour doesn’t try to please everyone. It tries to tell you where it comes from.

Sweet tradition: when the workshop matters

With artisanal nougat and marzipan, the difference lies in:

• The real percentage of almonds.
• The type of honey used.
• Texture achieved without rushing.
• Respect for traditional methods.

A true workshop sweet doesn’t compete on price. It competes on memory. And memory has value.

EVOO and respect for the first day

A “First Day of Harvest” EVOO isn’t marketing when it’s done properly. It’s the freshest expression of olives milled just after picking.

For that to happen:

• Olives must be picked at exactly the right moment.
• They must be milled within hours.
• They must be bottled correctly.
• They must be protected from light and heat.

Not all EVOOs taste the same, even if they’re all labelled extra virgin.

Selecting isn’t accumulating—it’s filtering

Our job isn’t to sell products. It’s to filter.

Every new addition to our catalogue answers questions like:

• Is it consistent with our philosophy?
• Does it respect its origin?
• Is there a real story behind it?
• Would we buy it again ourselves?

That’s the difference between a shop and a curator.

14 years learning to say no

One of the biggest lessons hasn’t been choosing what’s good. It’s been learning to say no.

No to industrial products disguised as artisanal.
No to trends without substance.
No to rushed processes that erase identity.

Saying no protects the value of what we do choose.

Celebrating by sharing

Turning 14 isn’t just a number. It’s a journey.

That’s why this month we celebrate the way we know best: sharing the good stuff.

Throughout March, every order will include a special anniversary scratch card.

Plus, we’ll be giving away exclusive bundles from some of our producers across all orders placed during the month.

And we’ve prepared additional treats for those who want to celebrate in style.

True luxury is good judgement

In a market full of options, true luxury isn’t paying more.

It’s knowing how to choose.
It’s understanding the process.
It’s valuing origin.
It’s choosing less—but better.

Thank you for being part of these 14 years.

We’ll keep sharing the good stuff.

This is how we’re celebrating our 14th anniversary

A shared celebration, with thoughtful treats for you.

A surprise in every order

Throughout March, every order will include an anniversary scratch card.

Scratch it to reveal an exclusive gift in the form of a coupon redeemable on your next purchase.

• Included in all confirmed orders placed in March.
• Gifts in the form of a coupon for your next purchase.
• Valid for 8 months from the issue date.
• Not combinable with other special promotions.

Instant gifts based on order value

Weekly surprise draws

Throughout March we’ll be giving away exclusive bundles offered by our best suppliers in collaboration with our 14th anniversary.

Every confirmed order automatically enters the weekly draws for a unique gourmet experience.

• Automatic entry with any order placed in March.
• Weekly winner announcements in this very article.
• Special collaborations with selected producers.
• Shipping included within the European Union.

Collaborating suppliers for the 14th Anniversary

This month we’re celebrating 14 years with the help of producers who share our way of understanding gourmet: origin, craftsmanship and selection without shortcuts. Here you’ll find what each brand brings, the associated bundle/gift (and the video we’ve prepared) so you can discover the story behind each collaboration.

Upcoming collaborations

New brands may join throughout the month. We’re keeping space here to announce them as soon as they’re confirmed.

14th Anniversary Winners

Each week we’ll publish here the customers who win the exclusive bundles drawn among all orders placed during March.

Anniversary terms & conditions

Promotion valid until 31 March. Gifts cannot be exchanged for cash. Coupons revealed via the scratch cards are valid for 8 months from the issue date. Draws will be conducted among confirmed orders during the promotional period. Shipping included within the European Union. Order-value gifts are limited to one (1) gift per order according to the tier reached. AnchoasDeluxe reserves the right to make changes for justified reasons.